Competitor Monitoring
Tracking stack comparison across UK protection provider adviser sites
Last scan: 22 March 2026, 17:31 UTC
Automated Playwright scan of 6 competitor adviser portals
Tracking Stack Comparison
| Competitor | GTM | GA4 | Adobe | Hotjar | Sitecore | FB | Consent | |
|---|---|---|---|---|---|---|---|---|
Royal London Visit | GTM-TGTJKF5 | G-7S3W529BHJ | Yes | Yes | OneTrust | |||
Aviva Visit | Yes | Yes | OneTrust | |||||
Vitality Visit | GTM-T5W4FXM | G-D6NYFQW80B | 2658524 | Yes | OneTrust | |||
L&G Visit | Yes | OneTrust | ||||||
Zurich Visit | None | |||||||
Guardian Visit | G-LCRZ54WNZ3 | Cookiebot |
Royal London
AW-738238700, DC-9551958 also loaded. Optimizely detected.
DC-9632999, AW-1069755890. Adobe ECID + Target (mbox). Pardot visitor tracking.
Vitality
DC-10592595. Sitecore CDP (key: vcsidp7sw4zgu5u6w4dzfdbndrszbudr). ABTasty detected.
Adobe ECID via Demdex. Adobe Web SDK (kndctr cookies). Bing UET tag.
Behind Imperva WAF (Incapsula). No tracking detected -- likely blocked by WAF.
Guardian
DC-8875882. Minimal tracking footprint vs competitors.
Recent Changes Detected
Pardot visitor tracking cookies detected (pi_opt_in, visitor_id hashes)
ABTasty A/B testing platform cookies appeared in scan
Optimizely end user and session cookies detected